» Independent.ie At a Glance

Independent.ie provides up to the minute news content and services to a global audience. Leveraging core content from leading national newspapers such as the Irish Independent and Sunday Independent, as well as breaking news, regional news, entertainment guides and classifieds content from recruitment, property and motors, Independent.ie is Ireland’s number one news and information portal.

Male/Female
60% Male
40% Female

Age
3% aged 20-24
19% aged 25-34
26% aged 35-44
22% aged 45-54
9% aged 55-59
8% aged 60-64
8% aged 65-74

Nationality
62% Ireland
6% UK
8% Another EU Country
4% Australia
12% North America

Social Grade
77% ABC1

(ABCe Profile Survey Nov 2010)

Purchasing Power
95% of our users have bought online
62% have purchased based on online advertising
89% of our users rate ‘convenience’ as their motivational factor in buying online