» Independent.ie At a Glance

Site Content

Independent.ie provides up to the minute news content and services to a global audience. Leveraging core content from leading national newspapers such as the Irish Independent and Sunday Independent, as well as breaking news, regional news, entertainment guides and classifieds content from recruitment, property and motors, Independent.ie is Ireland’s number one news and information portal.

Demographics / User Profile

• 70% of our users are under 45
• 69% of users are employed full time, with a further 8% self – employed
• 80% of our audience are ABC1
• Heaviest users are 26-35years, ABC1, even gender split 
• Urban bias audience

Male/Female 

• 44% Male
• 54% Female 

Age Group 

• 12% : 16-25 
• 38% : 26-35
• 20% : 36-45
• 13% : 46-55
• 7% : 56-65
• 3% : 66-75

Nationality 

• Ireland 72% 
• UK  10% 
• Europe 8% 
• USA 6% 
• Australia 2.5% 
• Other 1.5% 

 Usage of Independent.ie 

• 81% visit Independent.ie at least once a week 
• 87% of audience visit the Internet on a daily basis 
• 87% of our audience connect from home 
• 73% connect from work 
• 41% of users are a member of a social networking site 
• Independent.ie visitors spend 12 hours per week online compared  to the average 9 hours 
• Regularity of visits is evenly divided across gender 

 Purchasing Power

• 95% of our users have bought online
• 62% have purchased based on online advertising
• 89% of our users rate ‘convenience’ as their motivational factor in buying online

Geographical Location

• 72% of our audience are in Ireland, with a further 10% in the UK
• 63% of audience are in Leinster (41%) Dublin

Independent.ie News*

• 8,112,397 Page Impressions
• 1,130,404 Unique Users
• 84% of our audience use a news website
• National News is the most popular section with 4,059,859 Page Impressions

*Includes breaking national and world news

Independent.ie Business

• 1,529,821 Page Impressions
• 329, 710 Unique Users
• Irish Business is the most popular section with 483,635 Page Impressions

Independent.ie Sport

• 4,005,965 Page Impressions
• 492,745 Unique Users
• Most popular section is Rugby with 805,130 Page Impressions
• 31% of Independent.ie users use a sports website

Independent.ie Entertainment

• 1,085,425 Page Impressions
• 315,251 Unique Users
• Most popular section is News & Gossip with 582,795 Page Impressions