Site Content

The website features the best up to the minute Dublin news, entertainment, sport, interviews, local news, community and listings information plus pictures from the capital’s most widely read newspaper, The Evening Herald.

Demographics/User Profile

• 72% of our users are under 45, with 32% aged 26-35
• 68% are based in Dublin
• 62% of users are employed full time, with a further 6% self employed
• 83% of our audience are ABC1

Male/Female 

• 54% Male 
• 46% Female 

Age Group 

• 2% : -18
• 11% : 18-25
• 32% : 26-35
• 27% : 36-45
• 18% : 46-55 
• 8% : 56-65 
• 2% : +65 

Usage of Herald.ie 

• 54% visit Herald.ie at least once a day 
• 29% visit at least once a week 
• 66% of our audience visit national news 
• 62% visit breaking news 
• 63% site keeping up with Dublin news as main purpose when visiting Herald.ie 
• 48% agree with the statement ‘if it’s on in Dublin, it’s on Herald.ie 

Purchasing Power

• 40% of our users have bought online
• 63% of our users rate ‘value for money’ as their motivational factor in buying online
• 53% shop online because it is convenient
• 60% say it saves time

Usage of Media

• 93% use the Internet
• 85% read the newspaper
• 50% said that the Herald.ie site helped them to plan (theatre, eating out etc)

Herald.ie Statistics

• Page Impressions 1, 346, 396
• Unique Users 380, 063
• 35% growth in overall website page impressions from Feb 2009 to March 2009