This report outlines a positive outlook for online consumer spending in Ireland, revealing that spending on internet access has not been impacted by the recession, and it is expected to grow at double digit growth over the next five years.
At the end of March 2011, there were over 1.66 million active internet subscriptions in Ireland.
At the end of September 2010, there were just over 1.6 million active internet subscriptions in Ireland.
Quarterly Key Data Report Q1 2010
Data as of Q1
Download Document: Comreg1043.pdf [3]
Date: Thursday, 18th March 2010
File Type: Adobe PDF File [5]
File Size: 3848 KB
Publications Type: Market Commentary, Quarterly Review
Publications Category: Broadband, Broadcasting, Fixed Telephony, Internet, Mobile
Online advertising bucks market trends – survey [6]
State of the Net issue 17, Summer 2010
State of the Net issue 16, Spring 2010
State of the Net issue 15
A survey of Irish marketers online spending is the main theme of the Winter 2009 edition of State of the Net. It also covers trends in broadband uptake, eCommerce, socia media and iPhone apps.
Download State of the Net issue 14 The mobile Internet is reaching critical mass in Ireland and it has big implications for businesses, according to the Autumn issue of State of the Net. The issue also covers trends on Internet use, broadband use, technology adoption levels and how Ireland scores in an eReadiness league table.
Download State of the Net issue 13
Download State of the Net issue 12
Find out how online advertising works in a comprehensive report complied by Commscore.
In today’s economically challenging times, advertisers and their agencies appear to be moving their online display ad
dollars from CPM campaigns that require payment based on the number of people exposed to the campaign to “payfor-
performance” programs (“CPC” or “CPA”) that require payment when the consumer performs some desired action
such as clicking on an ad.
Download the Comscore - How Online Advertising Works [21] [PDF, 333 KB]
Links:
[1] http://www.idworks.ie/irish-entertainment-and-media-industry-online-advertising-ireland-633
[2] http://www.comreg.ie/_fileupload/publications/ComReg10106.pdf
[3] http://www.comreg.ie/_fileupload/publications/ComReg1043.pdf
[4] http://www.comreg.ie/_fileupload/publications/Comreg1019.pdf
[5] http://www.adobe.com/products/acrobat/
[6] http://www.amas.ie/news_online_advertising_sotn15.html
[7] http://amas.ie/wp-content/uploads/State_of_the_Net_No_17_May_2010.pdf
[8] http://amas.ie/online-research/state-of-the-net/issue-17/
[9] http://amas.ie/documents/AMAS_state_of_the_net_No16_Feb10.pdf
[10] http://amas.ie/online-research/state-of-the-net/issue-16/
[11] http://amas.ie/documents/AMAS_state_of_the_net_No15_nov09.pdf
[12] http://www.amas.ie/blog/reuse-state-of-the-net-issue-15-graphs/#more-399
[13] http://amas.ie/reports_softhen15contents.html
[14] http://www.amas.ie/documents/AMAS_state_of_the_net_No14_sept09.pdf
[15] http://www.amas.ie/documents/AMAS_state_of_the_net_No13_may09_web.pdf
[16] http://www.amas.ie/blog/reuse-state-of-the-net-graphs/
[17] http://www.amas.ie/documents/AMAS_state_of_the_net_No12_march09_web.pdf
[18] http://www.amas.ie/reports_softhen12contents.html
[19] http://www.carat.ie/news/Pulse e-mail 10 May.pdf
[20] http://www.carat.ie/news/Search as we now know it.pdf
[21] http://www.independent.ie/multimedia/archive/00393/Comscore_-_How_Onli_393645a.pdf
[22] http://www.amarach.com/168.htm
[23] http://www.amarach.com/167.htm
[24] http://www.amarach.com/165.htm
[25] http://www.amarach.com/164.htm
[26] http://www.amarach.com/163.htm
[27] http://www.amarach.com/162.htm
[28] http://www.amarach.com/161.htm
[29] http://www.amarach.com/154.htm
[30] http://www.amarach.com/147.htm
[31] http://www.amarach.com/145.htm
[32] http://www.amarach.com/144.htm
[33] http://www.amarach.com/143.htm
[34] http://www.amarach.com/134.htm
[35] http://www.amarach.com/133.htm
[36] http://www.amarach.com/132.htm