Independent Digital delivers a targeting solution for brand advertisers that offers the ability to discover and reach audiences at the right time and place.
Independent Digital leads the way with new product - and demonstrates their commitment to ongoing innovation and delivery of products that are of real benefit to clients and advertisers.
Many marketing budgets have been reduced due to economic pressures and marketers are looking for more ‘bang for their buck’. Independent Digital has partnered with AudienceScience to bring a unique behavioral targeting tool to the marketplace that does just that.
The introduction of this tool for brand advertisers is a first in the Irish market. Brand advertisers will now have the capacity to get better return on investment by targeting specific audiences across all Independent Digital properties which include: www.independent.ie, www.herald.ie, www.loadzajobs.ie, www.globrix.ie, www.loadzacars.ie, www.yourlocal.ie and Independent Local Sites.
Marketers will have the ability to discover insights into what their users have been doing on sites, going beyond simple targeting to create even more accurate, effective segments. This rich behaviour profile information helps them identify prospective customers that are similar to their existing customer base and reach out to them with appropriate messaging for each stage of the sales cycle.
For example Skechers a lifestyle footwear retailer wanted to implement an advertising program to maximise spend ROI. They specifically targeted lost conversions. Using the AudienceScience behavioural targeting Skechers identified qualified prospects on their site, gauged their interest and intent, and grouped users into segments in order to reach their target audience. Their return on ad spend was 827% over the course of the campaign.