The push-down ads for 3 Mobile's new broadband offering were chosen as the media mirrored the messaging. We wanted to show that users now had access to a much larger download limit, so the ads offered us the perfect canvas to display this idea. The novelty of the ads gave us a great response rate and we were delighted with the uplift in sales from the back of the campaign.
Links:
[1] http://www.idworks.ie/sites/www.idworks.ie/files/grand-prix/surfforless3/3.html