This campaign ran on Independent.ie from the 26th May to the 20th June. The main objective of this campaign was to drive awareness about the Nescafé brand and to educate consumers about the about the benefits of Green Blend.
[1]
Links:
[1] http://www.idworks.ie/sites/www.idworks.ie/files/grand-prix/2010_Q2/nescafe.html