Rabodirect wanted to take on a long term sponsorship that demonstrated given recent press that they are committed to the Irish Market. Our high impact takeover on the Business Page of Independent.ie was the perfect fit and the campaign resonated really well with this very targeted audience.
The Tea Bag creative used also ran the job of keeping in with the ethos of Rabodirect, that they are simple, honest and straight talking and that Rabodirect have never been fished out of hot water…..
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Links:
[1] http://www.idworks.ie/sites/www.idworks.ie/files/grand-prix/2010_Q2/rabodirect.html