Digital formed a core part of the 2010 Discover
The result was the use of dynamic formats to exhibit exciting brand propositions while engaging with consumers in a relevant and meaningful way. Independent.ie played an important role in the campaign as the use of innovative formats on such a premium site allowed us to surprise and connect with our core consumers in a fun and engaging way."
Agency - PHD
Links:
[1] http://www.idworks.ie/sites/www.idworks.ie/files/grand-prix/2010_Q2/discoverireland.html