We ran the roadblock on Independent.ie to promote three amazing offers on our did.ie website. The first offer was Free Delivery on orders over €199 and was a Flash animated skyscraper with D.I.D Electrical trucks and a variety of products. The second offer was a promotion in which customers could get online vouchers back for purchases over certain thresholds - €200-€349 and get a €20 online voucher back, spend €350 to €499 and get €40 online voucher back, spend €500 - €699 and get €60 online voucher back or spend €700+ and get an €80 online voucher back. We also featured a promotion on the MPU which offered customers a €25 voucher to sign up to our online newsletter, thus allowing us to increase the number of customers who subscribe to our fortnightly newsletter. The promotion was a success with a increase in online orders for the duration of the promotion and an increase in our newsletter subscriptions, which in turn led to more sales being generated on the back of the online voucher.
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Links:
[1] http://www.idworks.ie/sites/www.idworks.ie/files/grand-prix/2010_Q2/did.html