Grand Prix Winners Quarter One 2010

Winner Announced for the Independent Digital Grand Prix Award Quarter One 2010

The winner of the Independent Digital Grand Prix Award for Quarter One is SuperValu

The runner up of the Independent Digital Grand Prix Award for Quarter One is ptsb

Well done!

"The Valentine’s Day campaign was a great success for our client and drove excellent awareness of SuperValu’s tactical offers around the occasion. SuperValu have a long-standing tradition of providing great value for customers when they need it most and our high impact strategy on the Independent homepage resonated really well with the target audience.

Winning this award is a great reflection of the strategic investment that SuperValu have made in digital." Maeve O Gorman - Radical

Winners will receive a weekend away for 2 in a luxury hotel in Ireland

Runners up will receive a €200.00 shopping voucher for the Dundrum Shopping Centre

Finalists for Quarter One 2010

Criteria for finalists in the Grand Prix Awards:
1. New formats
2. Engaging message
3. New concept
4. Integration of online and offline media and events
5. Representation of new ideas/market leaders
6. Innovative campaign

Links:
[1] http://www.idworks.ie/advertise-online/bank-ireland-q1-344
[2] http://www.idworks.ie/advertise-online/aviva-health-q1-335
[3] http://www.idworks.ie/advertise-online/supervalu-q1-337
[4] http://www.idworks.ie/advertise-online/permanent-tsb-q1-336
[5] http://www.idworks.ie/advertise-online/littlewoods-q1-334
[6] http://www.idworks.ie/advertise-online/aib-q1-341