Vizeum and its client Nicorette were presented with the Independent Digital Grand Prix award and a €10,000 ad campaign at the awards ceremony held in Dublin. The €10,000 campaign can be used on the Independent Digital network of sites.
The awards were set up to recognise brand/marketing managers and the creativity and effectiveness of their digital campaigns.
Each quarter, six campaigns were shortlisted from thousands of campaigns that ran on Independent.ie and industry peers then vote for their favourite campaign on www.idworks.ie [1], with the campaign with the highest amount of votes from each quarter going through to the grand final.
The other three quarterly winners included Ambrosia/Strategem, National Lottery/Radical and Knorr/Mindshare.
Links:
[1] http://www.idworks.ie