Digital Festival Overview – Post Event

The Brainfood Store organised the Digital Festival which took place last Wednesday February 24th 2010 in the D4 Berkeley. The event was sponsored by Independent.ie.

The Brainfood Store focuses on bringing high quality speakers and leaders in business and marketing together to discuss and share learning’s and experiences. Their overall mission is to curate conversations and improve knowledge. Their aim is to inspire ideas that will deliver value and build business success.
The Digital Festival was a completely new concept in conferencing. A world class international panel each delivered a POD on a specific area of Digital marketing and communications.
The morning of the 24th began with a presentation on Social Networking by Peter Kim, Managing Director of the Dachis Group, followed by Irish speaker Tim Duggan, Co. Founder and Director of Mercury Girl Inc who discussed Apps – ‘The Revolution’.
Later in the morning Shel Israel, author of ‘Twitterville’ and "Twitter - Joining the Conversation" spoke about how Twitter has dramatically helped companies
grow; provide greater customer service and how it has changed the dynamic of
the human conversation.

After lunch Martin Bailie, Director of Glue London took to the stage discussing his digital consumer insights. Russell Davies then followed with his presentation titled "From Digital to Post-Digital, from blogging to everything: thinking about business in a connected world."

The keynote speaker was Brent Hoberman, Co.founder of Lastminute.com. Brent spoke about digital growth including opportunities for the future and lessons from the past.

The day finished off with a fireside chat, chaired by Brent Hoberman, where delegate’s questions were answered.
The day offered delegates an enormous insight into the world of digital marketing and communications. Delegates gained inspiration that will hopefully deliver value and build business success. The Brainfood Store would like to thank their Media Partners Indpendent.ie for their help and continued support.

• Click here for Peter Kim presentation [1]
• Click here for Brent Hoberman presentation [2]
• Click here for The Power of Doing presentation [3]