Using entertaining and engaging video, the campaign aimed to drive awareness of the new ‘Power to You’ Vodafone brand. Advanced ad serving technology, enabled Vodafone to run this 60 second video ad across the internet. Using multiple targeting options enabled Vodafone to strategically reach their target audience.
Links:
[1] http://www.idworks.ie/sites/www.idworks.ie/files/grand-prix/Q4/vodafone.html