Independent.ie At a Glance

Advertise on Independent.ie 

If you would like to advertise on Independent.ie please contact:

Julian Hecksher

Online Sales Manager

jhecksher@independent-digital.com [1] 

Site Content

Independent.ie provides up to the minute news content and services to a global audience. Leveraging core content from leading national newspapers such as the Irish Independent and Sunday Independent, as well as breaking news, regional news, entertainment guides and classifieds content from recruitment, property and motors, Independent.ie is Ireland’s number one news and information portal.

Demographics / User Profile

• 64.7% of our users are under 45
• 69% of users are employed full time, with a further 8% self – employed
• 75% of our audience are ABC1
• Heaviest users are 25-34years, ABC1, even gender split 
• Urban bias audience

Male/Female 

• 58% Male
• 42% Female 

Age Group 

• 5% : 16-24
• 33% : 25-34
• 26.7% : 35-44
• 24.4% : 45-54
• 15% : 55-64
• 7.7% : 65-74
• 1.9% : 75+

Nationality 

• Ireland 72% 
• UK  10% 
• Europe 8% 
• USA 6% 
• Australia 2.5% 
• Other 1.5% 

 Usage of Independent.ie 

• 81% visit Independent.ie at least once a week 
• 87% of audience visit the Internet on a daily basis 
• 87% of our audience connect from home 
• 73% connect from work 
• 41% of users are a member of a social networking site 
• Independent.ie visitors spend 12 hours per week online compared  to the average 9 hours 
• Regularity of visits is evenly divided across gender 

 Purchasing Power

• 95% of our users have bought online
• 62% have purchased based on online advertising
• 89% of our users rate ‘convenience’ as their motivational factor in buying online

Geographical Location

• 62% of our audience are in Ireland, with a further 5% in the UK
• 63% of audience are in Leinster (41%) Dublin

Independent.ie News*

• 9, 014,986 Page Impressions
• 1, 153, 414 Unique Users
• 84% of our audience use a news website
• National News is the most popular section with 4,190,781 Page Impressions

*Includes breaking national and world news

Independent.ie Business

• 2, 441, 891 Page Impressions
• 444, 455 Unique Users
• Irish Business is the most popular section with 1,311,413 Page Impressions

Independent.ie Sport

• 2, 854 ,924 Page Impressions
• 401, 047 Unique Users
• Most popular section is Rugby with 791, 130 Page Impressions
• 31% of Independent.ie users use a sports website

Independent.ie Entertainment

• 1,241, 411 Page Impressions
• 326, 348 Unique Users
• Most popular section is News & Gossip with 307, 406 Page Impressions