• High Impact, user engaging creative.
• Exclusive Premium Homepage position (Leaderboard does not run).
• User initiated by rolling over.
• 1st in the Irish market to offer this innovative creative position.
Pre roll refers to a short section of the video, at the start, shown before the main video. Typically 5 to 15 seconds for an example check out www.independent.ie/sport [1]
Check out all the latest music videos on our MUZU player on our Entertainment section. With this great feature brings excellent pre roll advertising opportunities.
Now you can book your own ad campaign to run on Herald.ie. Follow the simple steps and even preview your ad before confirming. To try the new Ad Builder product click here [2]
Independent Digital leads the way with new product - and demonstrates their commitment to ongoing innovation and delivery of products that are of real benefit to clients and advertisers.
Behavioral targeting uses information collected on users’ web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to a group of users showing particular behaviors as defined by the advertiser. This helps deliver online advertisements to the users who are most likely to be influenced by them thereby removing wastage and increasing performance. The primary focus is to deliver the right message to the right person at the right time.
GAA video content, this is hosted on the sports homepage, GAA and hurling sections on Independent.ie and Herald.ie. It includes latest reviews, news, interviews, pre and post match analysis for the 2009 season, and covers over 20 days of matches from June to September 2009. News and Entertainment content is available as well.
Six nations also had video content and performed very well for the duration of the tournament. This section received 72,184 video plays. Video interviews with key players and management complimented the commentary and analysis available on www.independent.ie
Links:
[1] http://www.independent.ie/sport
[2] https://herald.adbuilder.ie