Behavioural Targeting

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Behavioral targeting uses information collected on users’ web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to a group of users showing particular behaviors as defined by the advertiser. This helps deliver online advertisements to the users who are most likely to be influenced by them thereby removing wastage and increasing performance. The primary focus is to deliver the right message to the right person at the right time.

Video Content

GAA video content, this is hosted on the sports homepage, GAA and hurling sections on Independent.ie and Herald.ie. It includes latest reviews, news, interviews, pre and post match analysis for the 2009 season, and covers over 20 days of matches from June to September 2009. News and Entertainment content is available as well.

Six nations also had video content and performed very well for the duration of the tournament. This section received 72,184 video plays. Video interviews with key players and management complimented the commentary and analysis available on www.independent.ie

New Advertising Formats – now available

Pre – roll Video ads

Pre roll refers to a short section of the video, at the start, shown before the main video. Typically 5 to 15 seconds for an example check out www.independent.ie/sport