Golden Age of the Digitally Empowered Consumer

This report outlines a positive outlook for online consumer spending in Ireland, revealing that spending on internet access has not been impacted by the recession, and it is expected to grow at double digit growth over the next five years.

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Total Internet Subscriptions

At the end of March 2011, there were over 1.66 million active internet subscriptions in Ireland.

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Total Internet Subscriptions -

At the end of September 2010, there were just over 1.6 million active internet subscriptions in Ireland.

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Reports from Comreg -

Quarterly Key Data Report Q1 2010

Data as of Q1

Download Document: Comreg1043.pdf

Quarterly Key Data Report Q4 2009 -

Download Document: Comreg1019.pdf

Date: Thursday, 18th March 2010

File Type: Adobe PDF File

File Size: 3848 KB

Publications Type: Market Commentary, Quarterly Review

Publications Category: Broadband, Broadcasting, Fixed Telephony, Internet, Mobile

Reports from Amas - 

Online advertising bucks market trends – survey

Quarterly bulletins plot Irish online trends -

State of the Net issue 17, Summer 2010

• Download PDF: State of the Net issue 17 [2,163 KB]
  
• Read the HTML version

State of the Net issue 16, Spring 2010

• Download PDF: State of the Net issue 16 [2,887 KB]
• Read the HTML version

State of the Net issue 15

A survey of Irish marketers online spending is the main theme of the Winter 2009 edition of State of the Net. It also covers trends in broadband uptake, eCommerce, socia media and iPhone apps.

• Download the Winter 2009 edition [PDF, 2,249 KB]
• Reuse State of the Net graphs – to find out how visit the AMAS blog
• Read the HTML version

Download State of the Net issue 14 The mobile Internet is reaching critical mass in Ireland and it has big implications for businesses, according to the Autumn issue of State of the Net. The issue also covers trends on Internet use, broadband use, technology adoption levels and how Ireland scores in an eReadiness league table.

• Download the Autumn 2009 edition [PDF, 1,713 KB]

Download State of the Net issue 13

• Using the Internet to fight the downturn is the theme for the Summer 2009 edition. It also includes details and research on online shopping, advertising and banking, plus details of how social media was used to promote the Ideas Campaign.
• Download the Summer 2009 edition [PDF, 1,250 KB]
• Reuse State of the Net graphs – to find out how visit the AMAS blog
• Read the HTML version

Download State of the Net issue 12

• The launch of the Ideas Campaign is the theme of the Spring 2009 edition of State of the Net. It also covers trends in broadband penetration, spam regulations and eBusiness applications.
• Download the Spring 2009 edition [PDF, 877 KB]
• Read the HTML version

Carat Reports -

Carat Pulse News May 2010

Search as we “Now” know it

Reports from Comscore -

Find out how online advertising works in a comprehensive report complied by Commscore.
In today’s economically challenging times, advertisers and their agencies appear to be moving their online display ad
dollars from CPM campaigns that require payment based on the number of people exposed to the campaign to “payfor-
performance” programs (“CPC” or “CPA”) that require payment when the consumer performs some desired action
such as clicking on an ad.

Download the Comscore - How Online Advertising Works [PDF, 333 KB]

Reports from Amarach -

• AIB-Amárach Recovery Indicator April 2010
• AIB-Amárach Recovery Indicator March 2010 
• AIB-Amárach Recovery Indicator February 2010 
• NCA Survey on Consumer Switching Experiences February 2010
• The Measure of Public Relations - Presentation to the PRII February 2010
• Towards Recovery - Outlook for Sales in Ireland in 2010 
• AIB-Amárach Recovery Indicator January 2010
• Economic Recovery Index October 2009 Results
• Economic Recovery Index August Results 2009
• Investing in Our Future - ILCU Report August 2009 
• Economic Recovery Index July Results 2009
• Economic Recovery Index June Results 2009
• The Psychology of Recession and Recovery
• The Debt of The Nation 
• Life Online 2009