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Page Impression: 1,600,000 (per month) Unique User: 384,000 (per month)

Geographical location:

•    67% Ireland
•    4% UK
•    8% Another EU country
•    12% North America

Age:

•    5% 20-24
•    28% 25-34
•    26% 35-44
•    17% 45-54
•    9% 55-59
•    5% 60-64
•    5% 65-74
•    1% 75+

Gender:

•    43% male
•    57% female

Social Grade:

•    76% ABC1

(ABCe Profile Survey Nov 2010)