Our email marketing initiatives offer advertisers the opportunity to reach and engage up to 50,000 subscribers directly through a medium that is targeted and fully measurable.

The choice of formats allows advertisers to interact with the audience through the channel that best suits their creative and business objectives.

All recipients have actively opted in to receive information from Independent.ie ensuring relevance and delivering impressive open rates.

There are 3 Email newsletter formats available from Independent.ie

• "The Lot" Lifestyle Newsletter (sent to 50,000 subscribers monthly)
• The Independent.ie Daily Newsletter (sent to 9,500 subscribers per day)
• Dedicated branded email newsletters.

Independent.ie Lifestyle Newsletter 'The Lot'

The Lot comprises of a number of lifestyle sections (Entertainment, Health and Fitness, Fashion and Beauty, Out and About etc). It can be targeted age, and interest preferences.

Advantages

• Provides an exclusive position in a relevant, high-quality environment
• User-requested status drives engagement and allows targeting by sector interest, gender and age.
• Subscriptions - 50,000
• Delivery Rate - 97%
• Open Rate - 25%
• Click-to-open-rate - 35%

 
Independent.ie Daily Newsletter

• The Daily Newsletter delivers the day's main headlines straight to the users inbox.
• Delivery Rate 98%
• Open Rate 35%

 
Permission Marketing Emails

An Independent.ie branded email, focused exclusively on the advertisers product can be sent to up to 50,000 users who have opted in to receive correspondence from Independent.ie This mail can be targeted by gender, age, and interest preferences.

Advantages

• Emails arrive from Independent.ie, establishing trust.
• Offers mass-reach audience, all of which have opted in to receive correspondence from Independent.ie
• Users receive a maximum of two permission e-mails per month, ensuring standout for an advertiser

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Advantages of Email Marketing for your business

Email Marketing is direct advertising to those who have requested it. They are therefore more likely to open, read and click through as it is coming from a trusted source.

• Tailored emails based on a user’s preferences allows advertisers to reach subscribers who have requested email communications on subjects of interest to them. Therefore advertisements will be more personal and relevant to the consumer than untargeted advertisements.
• Permission marketing allows the advertiser to deliver the message to its audience, as opposed to a website which waits for customers to come in.
• It is easy to track open rates, click throughs and unique users. It is also inexpensive, flexible, and simple to implement.
• Over half of Internet users check or send email on a typical day.

Data reported includes:

• Total emails delivered
• Total opens/open rate
• Total clicks/click rate 
• URL tracking: for each URL contained within the offer total clicks and unique clicks will also be reported