And the winner is... 

The winner of the Grand Prix Quarter 2 is Mc Donald’s – Family Time Micro Site - Mediaworks

The runner-up of the Grand Prix Quarter 2 is Bank of Ireland - Tweetology - Carat

The Independent Digital Grand Prix Awards which have being running for the past 2 years were set up to recognise brand/marketing managers and the innovation, creativity and effectiveness of their digital campaigns. Each quarter 6 campaigns are shortlisted from the numerous campaigns running across Independent Digital. Industry peers are asked to vote for their favourite campaign, and the campaigns that receive the highest votes receives a prize at the end of each quarter whilst also having the opportunity to go through to the 2011 Grand Prix Final.

Voters are provided with detailed information on the nominated campaigns, such as the creative brief and campaign objectives and the criteria for judging includes the use of new formats, creativity, and how the key brand messages are incorporated into the campaign.

Criteria for finalists in the Grand Prix Awards:
Read more ...