» Grand Prix Q1 Winner 2011

L-R - Luanda Conlon - OMD, Eimear Walshe - Renault, Jo Mackenzie - OMD

'The Independent Digital Grand Prix Awards' has been running for two years now and it is designed to recognise brand/marketing managers and the creativity and effectiveness of their digital campaigns. In the two years it has been running we have seen many new and innovative campaigns.

Each quarter, six campaigns which run on the Independent Digital network are shortlisted. Industry peers then vote in their numbers for their favourite campaign on www.idworks.ie with the campaign receiving the highest amount of votes from each quarter going through to the Grand Final. The awards feature the online creative and background information on the advertising campaigns shortlisted.

Quarter Winners receive a weekend away for 2 in a luxury hotel in Ireland
Quarter Runners up receive a €200.00 shopping voucher.

• The winner of the Grand Prix Quarter 1 is Renault Scrappage - Roadblock
• The runner-up of the Grand Prix Quarter 1 is Quinn Direct - Pushdown

Criteria for finalists in the Grand Prix Awards:
1. New and engaging formats
2. Engaging message
3. New concept
4. Integration of online and offline media and events
5. Representation of new ideas/market leaders
6. Innovative campaign
7. Use of social media in a campaign

Find out more about the 2010 winner and see terms & conditions