This SuperValu campaign was planned to be a high impact promotion of a number of offers related to Valentine’s Day.

It was aimed to drive awareness of the excellent price points offered by SuperValu across the traditional Valentine’s Day gifts including chocolates, flowers and champagne.

The target audience was to reach all adults, who might have forgotten to purchase a gift and for whom price point would be a key point of differentiation. Radical’s creative team designed bright, eye catching formats that really stood out on the Independent homepage.

We used a roadblock of all major formats on the Independent Homepage for two days to achieve high reach across the target audience and the high frequency of the message ensured that it captured attention effectively.