Promote Rabodirects straight forward Term Deposit Account

The aim of this campaign was to drive awareness of Rabodirects no nonsense no strings attached Term Deposit account and to communicate to the 35+ year old age group that Rabodirect.ie is offering a 5 year 3.4% term deposit rate. In terms of the strategy we knew we needed to be in the right environment, given the difficult times we are in more and more of us are keeping an eye and taking more of an interest in our personal finances, a sponsorship of all formats in Independent.ie new section on Personal Finance was the perfect fit for Rabo. This campaign has been highly successful for Rabo with a 55% increase in uptake of the 5 year term deposit account, with an average balance of €53k.