Formed in 1996 Quinn Direct is a long standing company in the insurance market. Quinn Direct wanted a campaign to grab consumers’ attention in an eye-catching and engaging manner.

The Quinn Direct campaign focused on one of Quinn’s offers to its consumers in the form of receiving up to €50 off when you bought your policy online. The primary target of the campaign was the younger drivers.
It has become difficult to stand out to this already heavily targeted audience and the Independent pushdown provided a good way to stand out from the crowd. The creative prompted the user to get a quote now and save up to €50 on their car insurance by buying online.

The campaign was visually very engaging and needed a channel to showcase the excellent creative. The Independent.ie homepage pushdown provided an innovative, eye-catching and engaging way our target group with great success. The format performed extremely well with strong interaction rates and all parties involved found it to be very successful.

The campaign was developed by Mediaworks, OwensDDB and Digitalworks.