ptsb wanted a hard working campaign that demonstrated that they do their best to offer the best rates, products and services to customers.

They wanted the campaign to work as a template so they could easily change the offers and rates as they became available. Yet the campaign had to be engaging and entertaining. We decide to do a  campaign based on our creative proposition that ptsb are always working harder to give you more.

In this execution we see a member of ptsb staff working hard on changing the old rates, and replacing them with better ones using a crane.