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Winter Warmers

"The Winter Warmers campaign showcased two new premium burgers from McDonald's. As part of an integrated TV, radio and digital campaign, the online creative contrasted dreary winter weather in Ireland with hot, succulent, tasty burgers. Warm hues of red, orange and yellow were used to highlight this 'comfort food' range, enticing customers out of hibernation. Expandable online formats were time-targeted to mealtimes, producing the best interaction and CTR results for McDonald's year to date!"