Jennifer is a busy mum of three. She falls between the age of 25-44.  She has a keen sense of fashion, but doesn’t want to spend her day in shopping centres.  She uses www.littlewoodsireland.ie to help her shop smart and efficiently, Not only can she buy clothes and jewellery for herself, she can also buy everything she wants from fashion for her family, to furniture, electrics & toys. Littlewoods Ireland offers her an effortless shopping experience and opens an assortment of choices to her home every day.

With this knowledge, we designed a media campaign that focused on her every day touch points.   She is internet savvy, and goes online every day. While she is reading news, looking up gossip and fashion sites, she will be exposed to Littlewoods Ireland advertising.

Ogilvy Ireland designed an ad which focused on the fashion element of the site. A model saunters down a catwalk, attracting Jennifer’s attention. Jennifer clicks on the link, sips her glass of wine, and can shop still she drops, without having to get up from her sofa.