See the Ad

With consumers window-shopping pretty much every purchase online, the advertising served in your browser window has to achieve what the lavish high street window displays once did.

For Littlewoods Ireland, First Advertising chose to include the video content you see here. Our aim was to interrupt the female browsing experience with something more arresting and desirable. We want to ensure that our target audiences covet our client's products, plain and simple.

These streaming catwalk-style video ads provided us with the means to raise brand awareness but also to showcase specific Littlewoods Ireland product in a dynamic way to a receptive audience in the right environment. We also created a premium branded experience while avoiding the high entry costs associated with TV advertising production.

When it comes to retail however, the bottom line is the bottom line. Whatever about attractive ad content it's always the rate of click through, the volume of conversion to purchase and ultimately the value of those purchases that counts The only conversation in town when it comes campaign evaluation is the one about return on investment.

Our work gets judged on the revenue we generate for our clients and in this regard we continue to deliver both on and offline.