» Smirnoff Quarter 3 Runner up

L-R Karen Ward, Independent Digital, Gillian Meagher, Initiative Media, Evelyn Peter, Initiative Media and Eileen Ruddy, Independent Digital

Independent Digital has launched a new digital advertising award, the first of its kind in Ireland.

The new award - 'The Independent Digital Grand Prix Awards' will recognise brand/marketing managers and the creativity and effectiveness of their digital campaigns.

Each quarter, six campaigns which have run on the Independent Digital network will be shortlisted. Industry peers can then vote for their favourite campaign on right here on www.idworks.ie, with the campaign receiving the highest amount of votes from each quarter going through to the Grand Final.

The awards will feature the online creative and background information on the advertising campaigns shortlisted. The quarterly HowIDWorks.ie newsletter will announce when voting for the awards opens.

Finalists for Quarter 3 

• Visa
• Northern Ireland Tourist Board 
• National Lottery
• Smirnoff - Red Mule
• Coors 

The winner of the Independent Digital Grand Prix Awards Quarter 3 is National Lottery 

The runner up of the Independent Digital Grand Prix Awards  Quarter 3 is Smirnoff  

 Criteria for finalists in the Grand Prix Awards:
1. New formats
2. Engaging message
3. New concept
4. Integration of online and offline media and events
5. Representation of new ideas/market leaders
6. Innovative campaign

Quarter Prizes

Winners will receive a weekend away for 2 in a luxury hotel in Ireland.

Runners up will receive a €200.00 shopping voucher for the Dundrum Shopping Centre.

Grand Final Prize

Each quarter, six campaigns which have run on the Independent Digital network will be shortlisted. Industry peers can then vote for their favourite campaign on www.idworks.ie  with the campaign receiving the highest amount of votes from each quarter going through to the Grand Final.
Voting for the overall winner will take place in January 2010. The brand that wins the Grand final will receive a presentation, certificate, and an advertising campaign to the value of 10K with the Independent Digital network of quality content websites. Advertising campaign must be availed of in February or March 2010.
Subject to availability. Terms & Conditions apply.