See the Ad

ICAN’s brief was to bring the fun Bulmers Pear launch campaign online and give it an original twist.

So we asked the question; how would an orchard worker react to an online ad campaign for Bulmers Pear after 70 years of loving the apple? Our answer: He’d try to sabotage it of course! Enter Dave. An orchard worker on a mission to mess up our online ad formats. We filmed the actor alone against a green screen & added everything else in the studio afterwards.