As official sponsors of Leinster Rugby, Bank of Ireland wished to promote their association with the team in an impactful way. We used pre rolls on independent.ie’s coverage of fixtures to highlight the association between the Bank of Ireland and the Leinster Rugby at a time that fans of the sport were actively engaged with the content. The pre roll video allowed us to promote our message without unduly interrupting the viewing experience, providing a perfect accompaniment to the offline media activities. The online campaign was planned and executed by Diffiniti Ireland with creative by Irish International BBDO.