The January 2010 campaign for Aviva Health focused on a ‘Switch and Save’ message.  January is a key month in the health insurance sector and the media plan used a full suite of creatives across a range of sites with two key objectives of delivering reach and more importantly securing conversions at a cost efficient CPA.

We used a variety of placements across the range of INM sites to achieve this and tracked conversion daily to ensure we delivered on targets. The campaign landing page was designed specifically to support the creative theme and enabled consumers to enter the sales funnel with a very low rate of drop off.