The AIB GAA Club Championship campaign ran on Independent.ie in the month of  February and March 2010. The campaign theme was GAA and it highlighted that you do not choose your club you’re born into it. The use of images with young babies dressed in their county GAA colours was very engaging and brought the campaign message to life. This campaign is centred on the local community and the support that AIB gives to these communities. The use of supporting clubs and supporting communities re-enforces the message.

Users are directed to the Clubisfamily.ie website to check out GAA  Club Championship results, fixtures and news. Users can win prizes for their club when they visit the website.