Please include detailed implementation instructions.

Audio
Must be user initiated and must start with sound off.

Expandable Creative
Must expand on user initiation/mouse over.
Ad must retract on mouse off.
Must be hosted via a Rich Media vendor.

Overlay’s
A close button must be present and fully functional for the entirety of the ad.
The overlay must close automatically after 10 seconds.
Positioning should be 270 pixels from the top of the page and centrally positioned horizontally.
Overlay’s are served on the home page of each channel and are frequency capped.
Must be hosted via a Rich Media vendor.

Peel Back
Must expand on user initiation/mouse over.
Ad must retract on mouse off.
Must be hosted via a Rich Media vendor.

Pre Roll
Only FLV files accepted.
Dimensions 400x300 or 4:3 Aspect Ratio.
15 seconds maximum video length.
1MB file size maximum.

Push Down Leaderboard/Header
This format must be served through a third party ad server and built around the third party ad specification. Any queries, please contact a member of the sales team.

Flash Files
It is recommended that all Flash files should be published in Macromedia Flash 7 or above.
For our ad server Dart DFP to count clicks the URL cannot be embedded in the flash file.  The following clickTag should be implemented:

on (release) {
getURL (clickTag, “_blank”);
}

A back-up of the ad should be supplied in GIF or JPEG format for users who do not have flash installed.

Re-skin:
Total page width 1318px X 2720 (that's max, lower is accepted)
Left and right columns (where the ad exists) can only be width of 175 each
Graphic should be bleed into black starting 150 pixels before bottom
Save as optimised jpeg with max file size: 170kb

Email Marketing
The Lot:

   1. 250x250 static gif/jpeg
   2. Less then 20k file size
   3. Click through URL (trackable links may be used however, please note that these may cause the image to be stripped from certain, less mainstream, email accounts)

Daily Newsletter

   1. 250x250 gif/jpeg
   2. Less then 25k file size

Permission Email
Designed by Client

   1. 3 images according to the specification of the attached jpeg
   2. 150 or less words of text
   3. Must include “The Lot” logo as shown in attached jpeg
   4. Images should collectively be less then 110kb

Designed by Independent Digital

   1. 5 or more high resolution images
   2. 150 word of text
   3. All branding/logos that are to be included.

(Permission email JPEG/PDF)

Competition page
-    1 high resolution good quality image relating to the prize (can be one of the above)
-    130 words for mpetition page including details and description of the prize
-    Competition duration dates
-    URL to which users can click to sign up to clients own